Culture Hype

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Austin Eastciders Rosé Launch

The Opportunity

Launch Austin Eastciders’ rosé cider flavor in the Dallas market. Through strategic event planning & experiential marketing, CultureHype was able to utilize create a sold-out event that utilized influencer marketing & public relations to build brand awareness in the Dallas-Fort Worth community.

The Development

Based on Eastciders’ past efforts in Dallas & market research for this new product, CultureHype decided to focus efforts on millennial women in the city center & partner with The Rustic, a venue that appeals to that demographic. Uptown was the ideal place for a launch, & our team conceptualized a launch event that brought together three female music artists onstage for a rose-hued celebration that was a complete hit. It allowed the brand to gather a high volume of Dallas based content, branch out into a new market & expand their programming reach.

The Results

Austin Eastciders grew their Dallas audience, expand their programming reach & successfully grow their product in new ways.

The event was extremely successful, garnering high praise from attendees & press. CultureHype & Eastciders captured high value content & created new relationships with customers who may not have chosen Eastciders prior to attending. Influencers & attendees captured the unforgettable experience at a branded photo booth in front of a baby pink vintage VW covered in flowers from local floral shop Petal Pushers.

Noteworthy Press Clips

Hot 93.3 talks to female musicians at The Rustic’s Austin Eastciders Rosé Launch Party

He Said Magazine - Brunch of the Week: Everything’s coming up rosés

Pop Goes the City - Austin Eastciders Rosé Launch Party at The Rustic