The Opportunity

Increase awareness of the Flea Style brand in Dallas-Fort Worth & beyond in a time when retail businesses are struggling to make their mark, Flea Style was expanding. Starting with their flagship store in Deep Ellum & regular markets, Flea Style made a name for themselves as a destination for vintage, local & handmade finds.

The Development

The success of Flea Style in Deep Ellum & large-scale shopping events helped catapult them into a new realm.

Building on their this initial buzz, we launched the brand’s first-ever Frisco store at The Star & helped break into a new industry with its first-ever foodie concept: Heirloom Haul. Our team worked closely with founder Brittany Cobb on taking her lifestyle brand to the next level by strategizing ways to get her popular market events at Dallas Market Hall featured in the media. We’re also working on expanding Brittany’s presence as a female founder both regionally any nationally through podcasts, speaking engagements & more.

The Results

CultureHype supported Flea Style’s new footprint at The Star with grand opening events. Flea Style’s expansion was covered in D Magazine, The Dallas Morning News, WFAA 8’s Shaping DFW series, CultureMap Dallas, & more. Flea Style’s new location showcased local business in the Frisco Entertainment District & represents a huge step for Cobb’s growth as a female entrepreneur.

Noteworthy Press Clips

CultureMap Dallas - Deep Ellum’s Flea Style expands to Frisco with shop & cute tea room

D Magazine - Flea Style is expanding its Dallas empire

D Magazine - Brittany Cobb Reflects on 10 Years of Flea Style

The Dallas Morning News - Flea Style’s upcoming launch at The Star

WFAA's Shaping DFW series features Flea Style founder Brittany Cobb