A Note from Amber
Hi friends,
Welcome to the next phase of CultureHype + the brand new CultureHype website!
Things look pretty different around here, don’t they? This has been an ongoing project of mine for over a year (yes, over a year!) In Entrepreneurship Land, setbacks happen &, in our world, our clients come first. I wanted to take a moment to share with you what we’ve been up to, what I’m most excited about & brag about our awesome team. If you haven’t seen me out much, now you know why. I could not be more excited about the crazy thing I’ve built called CultureHype.
So what is CultureHype?
Some of you might not know my story, how I got here & ended up as an entrepreneur. I’ll give you the Cliff’s Notes version. I fell in love with music, art, fashion & culture at a young age. After studying Marketing & Business in college, I chose internships in the entertainment industry because I couldn’t see myself doing anything else. I loved it, regardless of its crazy hours & high expectations.
What I wasn’t expecting to happen was becoming an entrepreneur. I leapt off the cliff & frankly never looked back. When my internship supervisor-turned-friend suggested that we should start a business together, I went for it. I figured I might as well try, but I was terrified. Nearly seven years later, the new era of CultureHype is something more amazing than I ever imagined it would be! We’ve expanded our services, planned some epic campaigns & brought on huge clients like WFAA 8 & W Dallas - Victory. The heart of the organization has always been supporting & shining a spotlight on creatives but it’s evolved into so much more. Now, our creatives & corporate clients collab with each other, & (possibly my favorite part) we are a safe haven for creatives who want to express themselves as a part of what I call #TeamHype.
Building a tribe: #TeamHype
Over the last few years, I took a long hard look at myself. I realized I was still playing small. I was no longer 24 & I needed to stop being afraid of going after the bigger projects that I wanted. I put my big girl pants on & started to go after what scared me. I had to let go a bit, bring more people onto my team & delegate to grow. I can’t believe I’m saying this, but since January, CultureHype has grown by 75% as a business! My team has grown rapidly too. My tribe is my family. Whether I’m their first-ever “work mom” as an intern or I’ve brought on someone who was unhappy in their former career & found a place to expand their creative wings with us, I love them all. Building a tribe that 100% believes in my vision is the most important thing I’ve ever done. Learning how to delegate & bringing on people that I trust who understand the big picture has been tough, but an integral part of our growth.
Can someone say girl power?
In Dallas, I’m thankful to be surrounded by many women in the industry who support one another. The life of an entrepreneur is not easy, but having a group that you know you can count on is key. This growing list of women is also a part of my tribe. I love meeting new female entrepreneurs or aspiring industry professionals & introducing them to the rest of my tribe. It brings me life. Ladies, there’s enough to go around - help each other & have fun doing it! Coming to the table with a collaborative mindset is one of the things I credit to our growth & my company’s success.
What’s next?
When I think about the next phase of CultureHype, I feel confident & excited. This started as a creative space for artists & musicians, & it is certainly still that. You’ll notice we’ve been chasing after some new & bigger clients, because I believe that synergy between the corporate & creative worlds is incredibly important. Nothing brings me more joy than presenting a series like Living Room Live with W Dallas - Victory & using it to expose people to local music. Bonus: helping artists make money in the process!
Some of you know us as a PR force behind your fav local creatives & small businesses, but the truth is we’re so much more now. My marketing background, tribe & creative rolodex has enabled us to take it to the next level. If you check out our services, we now offer everything from Project Management to Influencer Marketing, Event Planning & Programming!
PR & marketing is a behind the scenes job & we live in a deadline-oriented/what’s next world. I often forget to celebrate myself & celebrate this crazy thing we’ve built. Our new website does just that: it celebrates creatives like us! Thank you to everyone who has joined me on this journey so far, my co-collaborators, clients, & team. I can’t wait to show you what we’re up to next. We love each and every one of you.
xo