“Hiring a PR team might seem ‘extravagant’ but I cannot think of a better investment to make into your business. I would have missed out on a ton of opportunities if it had not been for them as part of my team. The pandemic brought about a big change to my business & Amber and her team have been nothing but champions of small businesses during this time. They helped me come up with ideas to keep my customers engaged & constantly asked how they could support us during this difficult time. I trust Amber & her team to handle any PR needs for Magic Hour.”
— Molly Mathias, Owner of Magic Hour and Go Easy Shop
“I started working with Amber & CultureHype as I started working on my third location. I knew I wanted to ramp up awareness & social media presence of my first two businesses, Double Wide & Single Wide so it would help the launch of the new kiddo Thunderbird Station. I was extremely happy with the amount of press & social buzz they had brought to the businesses. As I got deeper into the construction & opening process of Thunderbird, I knew I was going to need to take some things off my plate. The ladies of CultureHype were right there for me & jumped in with eagerness & the fun attitude my brand requires to help me with running our social media.
They were able to come to the sites & capture great content. We worked together very well on nailing our voice & staying on brand. We are not your average conservative establishments & I love that these ladies were willing to push the boundaries, think outside the box, & go exactly where we are used to going. ”
— Kim Finch, owner of Double Wide, Single Wide and Thunderbird Station
“Culture Hype really helped me gain traction on my new EP and connected me to so many cool and innovative opportunities. Amber and Wendy really made me feel motivated and excited and by utilizing their connections, I was able to land an incredible feature in D Magazine as well as collaborations across many indie blogs. Their positivity and consistent communication made the partnership very enjoyable and successful.”
“The incredible team at Culture Hype took me under their wing and helped me to generate a powerful story behind my music while going out of their way to connect me with many new friends within Dallas’ amazingly talented creative community which has enabled me to maximize the exposure of my music and message to the world.”
“As a new Dallas resident, I found networking and growing brand awareness during COVID to be almost impossible. Amber and the Culture Hype team have been my guiding light and have introduced me to everyone I need to know in Dallas and beyond. Her team is always supportive, full of fresh ideas, and so fun to work with!”
— Allison Flynn, Client Services Manager at 11 Honore
“I admire CultureHype’s fresh, individualized approach to marketing and public relations. Working with Amber and her team has been smooth and enjoyable, and I feel that they have been responsive to both my needs and the needs of my company.”
— Lisa Petty, Marketing Director at Fashion Industry Gallery (f.i.g.)
“In the last year of growing our business and final stages of getting ready to open our first retail location, it was very reassuring to be working with Amber and her team at CultureHype. They did a wonderful job helping us attain the profile and relationships we were looking for within our local community.”
“Amber has been such a pleasure to work with. Not only has she set up so many amazing opportunities for me to play but she has introduced me to such lovely talented people who have impacted my musical endeavors in such wonderful ways. She’s such a positive professional person who I feel really cares about the betterment of my career and my life as a person, not just a client. ”
“CultureHype elevates public relations to a new level. Amber and her team are pioneers who have mastered the art of conceptualizing an idea and bringing it to life by connecting premier partners within the community. Their ability to understand and support an internationally-recognized brand is unparalleled. We would not have been able to achieve what we did without their support, and look forward to a bright future.”
— Megan Long, former Marketing Manager at W Dallas - Victory
“After an extensive search in 2013 to select a creative marketing firm to plan and execute our public relations campaign for our 20th annual Deep Ellum Arts Festival, we were very pleased to find Amber LaFrance and her energetic new company CultureHype. Six years later and now celebrating our 26th annual festival, Amber and her expanding group of young professionals are still with us and have become an integral part of our team of ‘Celebration Engineers®’ working year-round in producing’s this major fine arts and original music festival. CultureHype’s responsibilities have expanded over the years and now include sponsorship, media relations, social media, and entertainment programming.”
— Stephen Millard, President, Main Events International (MEI) / Founder & Executive Producer, Deep Ellum Arts Festival
“What a breath of fresh air! CultureHype is redefining the PR industry with its unique ‘out of the box’ approach. We are very protective of our brand and trusting another company to assist with PR strategy is no easy task. Amber and her team have delivered and continue to deliver as we grow the LunchboxWax brand.”
“I love working with CultureHype on our events and projects. Amber and her team have a great media network and aren’t afraid to roll up their sleeves, be creative, brainstorm, and do whatever it takes to get the job done while having a little fun doing it. Highly recommended. ”
“Amber and her team at CultureHype have been an invaluable resource for Austin Eastciders to create a local feel for the brand in Dallas. From connecting with influencers, local vendors and musicians, the CultureHype team is a true extension of our field team. Over the past two years, CultureHype has been an integral part of our new flavor launch parties.”
— Nick Pluim, Director of Field Marketing at Austin Eastciders
“I’ve always wanted to work with an agency that understands the ability to fuse commercial branding with artist creativity/development. CultureHype is full of young, vibrant, and yet experienced talents who understand the essential goals of public relations. They took a sketch of my vision and actualized it way past my imagination! Wonderful team to have in your corner!”
— Jeremiah Onifadé aka "The Hashface," Visual Artist
“It’s rare to find a PR team that equally balances professional advancement with authenticity and integrity. That’s exactly what you’ll find with Amber at the helm of her CultureHype team. In a short time, my career has moved to the next level with incredible opportunities and open doors, all the while being championed and encouraged by someone who sees you for who you are and wants to enhance that individuality.”
“Amber is the real deal. In the extremely rigorous and challenging world of PR, Amber has an equally charming air of calmness that floats about her. On top of every task with seemingly little effort, Amber simply gets things done. I don’t think anyone could want, nor ask for more.”
— Dustin Blocker, Hand Drawn Records/Hand Drawn Pressing
“Working with Amber and her team at CultureHype has definitely propelled our band to the next level! Their level of professionalism and ability to be available at almost any hour of the day solidified our relationship with the team. Thanks CultureHype for sharing our music with the world!”
“One of the things I love about working with Amber and her team was, instead of trying to change who you are, they embraced and encouraged individuality. They helped me let my best self shine.”
“I’ve had the privilege of working with CultureHype over the course of the past several years and have been blown away every time. Their willingness to get to know the heart of the organization they’re working with is commendable. It’s that dedication that makes it possible for them to get the stellar coverage they get each and every time. I can’t recommend this team highly enough.”
— J. Damany Daniel, Bomb Factory/Canton Hall/The Event Nerd
