Texas Monthly’s annual festival celebrates & showcases the cultural edge of Texas, in the heart of Dallas. Thought-leaders & Texas Monthly editors gather to discuss the future of our state. CultureHype efforts include strategic partnerships, supplemental marketing/PR support, & positioning the event as a must-attend cultural event in Dallas. As a result of these efforts, a partnership with WFAA 8 was forged to promote & create co-branded content between two Texas media giants supporting the festival.

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