Mod + Jo
The Opportunity
Build a jewelry line’s brand awareness through regional press & strategic partnerships. With a strong foundation & an eye-catching aesthetic, Mod + Jo’s vibes have the perfect balance of classic meets adventurous. In the first wave of CultureHype’s work with Mod + Jo, CultureHype helped launch their Babe Box product, a subscription offering.
The Development
In addition to their initial product launch, CultureHype worked with Mod + Jo to build brand awareness in Dallas and create a long term growth strategy through storytelling, partnerships, and influencer marketing. With CultureHype on its team, the brand has grown their national retail footprint (they are in 100+ retail stores across the US), e-commerce strategy, & a continued focus on connecting in Dallas.
The Results
CultureHype secured brand appearances at our client Leis Swim’s launch event in the summer of 2019, at the Kathy Fielder boutique on Greenville, and more. CultureMap Dallas featured the Babe Box product, along with Mod + Jo as a brand.
Since their initial efforts together, the brand has grown its national retail footprint (they are in 100+ retail stores across the US), expanded its e-commerce footprint, & built a core audience to frequent the first-ever Mod + Jo studio/shop opening this fall in the Bishop Arts District. In addition, word-of-mouth marketing & sales have helped turn the Mod + Jo brand into a household name in the Dallas-Fort Worth Metroplex.
“In the last year of growing our business & final stages of getting ready to open our first retail location, it was very reassuring to be working with Amber & her team at CultureHype. They did a wonderful job helping us attain the profile & relationships we were looking for within our local community.”