Sarah Johnson
The Opportunity
Sarah Johnson is a Dallas-based musician who came to us wanting to have a successful EP release. The 32-year-old singer-songwriter was searching for a team to help get her garner buzz around her blossoming music career. CultureHype set out to show the music world that it’s never too late to follow your dreams.
The development
CultureHype wanted to focus on generating press placements that would highlight her passion for music & songwriting, as well as show-case her in both country & Americana genres. We wanted to create the necessary traction around her EP “Volcano” & set her up for success as a serious musician. Although Sarah is starting out her career, her EP was far from a novice attempt, she worked with songwriter/producer Beau Bedford of Modern Electric Records to bring her heartfelt & relatable lyrics to life.
Her intimate socially-distance EP release party at Sol House gathered people from the industry that showed nothing but love for her talents. CultureHype’s mission was to further her reach as an artist.
“Overall, I couldn’t recommend CultureHype more. If you’re looking for the best way to promote yourself & your work, this team is going to go above & beyond to shout your name from the rooftops. I am so happy I made the investment––& received invaluable confidence, credibility, & momentum as I begin my music career. ”
The results
Our work with Sarah was to focus on the launch of her EP & find her place in both the Americana & country music scenes. We were able to get media attention from local publications as well as more niche music blogs in five different forms of media: online, print, radio, podcast, & TV. From being named Song of the Day on Central Track to features on Dallas-based publications like Dallas Observer & Paper City Magazine. Our team also coordinated a feature on Fox 7 Austin for their Music in the Morning segment & podcasts like How Did I Get Here? with Johnny Goudie.
Along with our content team & Sarah’s genuine love for her craft, we created a great online presence as well. From her signature Tuesday Tunes, where she had musical guests perform & jam-out with her to Instagram takeovers for blogs, she always had something going on.
Beyond press Sarah booked a gig at one of Dallas’ most coveted outdoor venues, The Rustic & reached over 65k streams on her single “Red Bandana.” It’s safe to say that she had a successful campaign & is ready to continue her career in music with our team by her side.
Noteworthy press clips
Dallas Observer - Americana Singer Sarah Johnson Erupts With Volcano
Paper City Magazine - Dallas Native Releases Her First Album at 32, Proving It’s Never Too Late to be a Hometown Music Star
Fox 7 Austin - Music in the Morning: Sarah Johnson
Central Track - Song of the Day: Sarah Johnson “Red Bandana”
The Women of Country - Sarah Johnson is Living Out Her Dreams
All Things Southern - Sarah Johnsons: “Taking Her Leap of Faith”
Raised On It - Sarah Johnson Continues to Pursue Her Passions with Debut EP “Volcano”