All TogetHER Pool Party Series
The Opportunity
Work hand-in-hand with the W Dallas - Victory’s internal marketing team to design innovative programs that present the hotel as a hotspot in Dallas. Use strategic partnerships, influencer marketing, & public relations initiatives to support these ongoing event concepts as a way to show, rather than tell, what the brand values of the luxury hotel are.
One of the original concepts we developed, the three-part All TogetHER pool party series this summer, was designed to be inclusive, foster a sense of community, & incorporate unique community partnerships. Our initial challenge was to create a different kind of pool party, one that aligns with W Worldwide values.
The Development
CultureHype designed a buzzworthy summer series that began in June 2019, partnering with Dallas Girl Gang, Brite Beauty Bar, Yoga ‘N Da Hood, Great Spirits of Coppola, female on-air talent from WFAA 8’s #UpWithHer program & the local ABC-affiliate’s marketing team, & two local female DJs. By engaging a combination of digital influencers, community partners, & traditional media, the series helped design a summer-long soirée that kept female guests coming back for more.
The Results
This event allowed the W Dallas - Victory to engage with new audiences & showcase new types of programs on the Wet Deck. The All TogetHER Pool Party series showed the hotel in a new light, & helped them bring in new female millennial patrons, a group with top purchasing power that many are trying to reach. With this event, we helped reflect W Worldwide brand values & create buzz through creative storytelling, as a space aligned with inclusivity & innovation. The series was a rousing success that vaulted the client into new realms of respectability & engagement in the influencer marketing world with attendees totaling over 200,000 followers combined. This program in particular created a sense of community over the course of the summer & created ongoing social buzz.
Top Press
“CultureHype elevates public relations to a new level. Amber & her team are pioneers who have mastered the art of conceptualizing an idea & bringing it to life by connecting premier partners within the community. Their ability to understand & support an internationally-recognized brand is unparalleled. We would not have been able to achieve what we did without their support, & look forward to a bright future.”