Austin Eastciders Rosé Launch
The Opportunity
Launch Austin Eastciders’ rosé cider flavor in the Dallas market. Through strategic event planning & experiential marketing, CultureHype was able to utilize create a sold-out event that utilized influencer marketing & public relations to build brand awareness in the Dallas-Fort Worth community.
The Development
Based on Eastciders’ past efforts in Dallas & market research for this new product, CultureHype decided to focus efforts on millennial women in the city center & partner with The Rustic, a venue that appeals to that demographic. Uptown was the ideal place for a launch, & our team conceptualized a launch event that brought together three female music artists onstage for a rose-hued celebration that was a complete hit. It allowed the brand to gather a high volume of Dallas based content, branch out into a new market & expand their programming reach.
The Results
Austin Eastciders grew their Dallas audience, expand their programming reach & successfully grow their product in new ways.
The event was extremely successful, garnering high praise from attendees & press. CultureHype & Eastciders captured high value content & created new relationships with customers who may not have chosen Eastciders prior to attending. Influencers & attendees captured the unforgettable experience at a branded photo booth in front of a baby pink vintage VW covered in flowers from local floral shop Petal Pushers.
“Amber & her team at CultureHype have been an invaluable resource for Austin Eastciders to create a local feel for the brand in Dallas. From connecting with influencers, local vendors & musicians, the CultureHype team is a true extension of our field team. Over the past two years, CultureHype has been an integral part of our new flavor launch parties.”