“After an extensive search in 2013 to select a creative marketing firm to plan and execute our public relations campaign for our 20th annual Deep Ellum Arts Festival, we were very pleased to find Amber LaFrance and her energetic new company CultureHype. Six years later and now celebrating our 26th annual festival, Amber and her expanding group of young professionals are still with us and have become an integral part of our team of ‘Celebration Engineers®’ working year-round in producing’s this major fine arts and original music festival. CultureHype’s responsibilities have expanded over the years and now include sponsorship, media relations, social media, and entertainment programming.”

— Stephen Millard, President, Main Events International (MEI) / Founder & Executive Producer, Deep Ellum Arts Festival